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  • Marketer Interview

    Interview with Cassandra Behar, Director of Marketing for the Miami HEAT

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    May 27, 2023
  • The Overlooked Customer Journey in Sports

    I feel that many that look into the world of sports think that the customer journey is simple. After all, you like a team or you happen to be in town when a team is playing and you go over to check it out, right? While many times that is the case, the customer journey […]

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    May 23, 2023
  • The Potential Change to Social Media & Content Jobs Due to AI

    With the rise of AI (artificial intelligence), we can all expect some changes across different industries and departments. After all we are currently seeing not only an uproar in certain industries, but the creation of some new jobs concentrated in AI. Social media is for sure going to face some changes in the next couple of months […]

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    May 17, 2023
  • Giving a Customers a Little Push in Their Customer Journey

    Sometimes consumers don’t know what they want, it’s typical for an individual to go on a website add things to their cart, and never return. Now they did want this item to an extent, maybe they just didn’t need it or it wasn’t the right time. This means we have a chance to potentially steer […]

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    May 10, 2023
  • The Force of Biases in Professional Basketball

    We all have cognitive biases, it’s practically human nature for us to meet someone and have preconceived notions yet quite often we don’t realize we have these biases. The reason why these biases are so important is that while they can work in our favor, this is not always the case. There are more times […]

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    April 28, 2023
  • The Miami HEAT Take On The 80s

    The power of nostalgia. It can send chills down your body and leave you teary-eyed even if you weren’t around to see it the first time. There is an emotion and love that shines through making it powerful. 2023 is a very special year for the Miami HEAT, although they aren’t the only team to […]

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    March 4, 2023
  • Neuromarketing: Are We Being Manipulated?

    Do you ever find yourself making irrational purchases? Well, it may not be your fault. Marketers know that the key to getting you to buy doesn’t involve the rational side of your brain and focuses on the primal brain. Which consists of two layers middle brain, which has to do with emotions and feelings. Along […]

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    March 3, 2023
  • The NBA & Golden State Warriors: Keeping Brands in Mind

    Managing brands over time is important, just because you were able to grow into this huge and well-known brand doesn’t mean you could just set it aside. While important overall, this has even greater of an impact if you are constantly dealing with brand extensions like the NBA. The National Basketball Association, also known as […]

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    February 28, 2023
  • How to Avoid a Disastrous Co-Branding Campaign

    There have been many failed co-branding moments in the past, one could look past them and just view them as bad marketing but it could go beyond that. Let’s take a look at Target and Neiman Marcus, now what do these two brands have in common? That’s a good question not much, but more importantly […]

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    February 21, 2023
  • Avoid a Downfall and Focus on Customer Mindset

    Ticketmaster is currently being accused of being a monopoly. This is a result of them, time and time again letting down their customers while also having bought out their competitors. They have failed when it comes to customer mindset. The public is looking for a way never to use Ticketmaster again; they want an alternative. […]

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    February 6, 2023
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