Do you know your target audience? Knowing your audience is a must as it helps in figuring out where to market and what your tactics will be. If you answered no, creating a buyer persona… Read More »Finding Your Target Audience
On a day-to-day basis, we don’t really think about music; unless you are a musician, composer, or something in that realm. However, we hear it on the radio or streaming services nearly every day. It’s… Read More »The Power of Using the Right Music in Advertising
Communication is the key to most things in life. When someone doesn’t know how to properly communicate relationships can fall apart, and arguments can arise out of misinformation. So why wouldn’t it be a key… Read More »How to Successfully Communicate Through Short-Form Videos
There are many steps to having a successful business of any kind. One step is building a relationship, there are multiple kinds, but we will be focusing on brand relationships. A brand relationship is how… Read More »The Importance of Building a Brand Relationship
Some companies hold onto the hope of having the content they put out go viral and then ¡BAM! That’s the breakthrough, now they are going to sell out and get that attention they so deserve,… Read More »The Dangers of Going Viral
Sports and entertainment are huge industries that require an enormous amount of marketing; more importantly, it must be clear and purposeful to attract and retain the intended audience. To achieve this, we must have a… Read More »Reducing Noise in Media Channels in Sports & Entertainment
Companies that once were thriving on loyal customers are now finding themselves struggling post-pandemic. These past two years have been hard on everyone’s lives having people’s priorities change. However, that doesn’t mean companies should just… Read More »Salvaging Loyal Customers Post-Pandemic
In order to have success, we must ensure that our marketing and sales teams communicate. The two departments must have the chance to come together and discuss their observations, doing this allows both groups to… Read More »Creating Success by Building a Bridge Between Sales & Marketing