Personalization in Marketing
When something is geared towards you, you are more likely to pay attention. To maybe even feel seen or special, this is why personalization in digital marketing is so important. You want the individual you are targeting to feel targeted. This doesn’t mean you customize emails and ads for a singular person, there are other…
Dove’s Infamous “Transformation”
Dove does a lot. Dove as in the body wash/soap company, some people might question just how much marketing can you have for a huge well known company that mainly sells personal care products. It turns out that they can do quite a lot and it has backfired on them multiple times. However, we are…
The Overlooked Customer Journey in Sports
I feel that many that look into the world of sports think that the customer journey is simple. After all, you like a team or you happen to be in town when a team is playing and you go over to check it out, right? While many times that is the case, the customer journey…
How Oreo Used Twitter to Take Advantage of The Moment
Social media marketing, while many believe it’s as simple as just posting; it actually has a strategy behind it. There have been many times when social media posts and campaigns have backfired, as companies don’t think the post through. However, there are many others who have found great success. It requires impromptu thinking so that…
Three Tips When Interviewing a Professional
Interview with Cassandra Behar, Director of Marketing for the Miami HEAT Three Tips When Interviewing a Professional Interviewing a high up professional could be nerve wrecking to say the least, especially when they work for a company you one day hope to work for. Couple weeks back I had the amazing opportunity to interview the…
AIR: The Power of Brand Personality
In early April the movie Air premiered, and while the movie lacked marketing the story focuses on a vital aspect of marketing brand personality. The film tells the story of the birth of Air Jordan, and how Nike, while on the verge of losing their basketball department due to lack of profit and market share,…
The Force of Biases in Professional Basketball
We all have cognitive biases, it’s practically human nature for us to meet someone and have preconceived notions yet quite often we don’t realize we have these biases. The reason why these biases are so important is that while they can work in our favor, this is not always the case. There are more times…
The Miami HEAT Take On The 80s
The power of nostalgia. It can send chills down your body and leave you teary-eyed even if you weren’t around to see it the first time. There is an emotion and love that shines through making it powerful. 2023 is a very special year for the Miami HEAT, although they aren’t the only team to…
Neuromarketing: Are We Being Manipulated?
Do you ever find yourself making irrational purchases? Well, it may not be your fault. Marketers know that the key to getting you to buy doesn’t involve the rational side of your brain and focuses on the primal brain. Which consists of two layers middle brain, which has to do with emotions and feelings. Along…
The NBA & Golden State Warriors: Keeping Brands in Mind
Managing brands over time is important, just because you were able to grow into this huge and well-known brand doesn’t mean you could just set it aside. While important overall, this has even greater of an impact if you are constantly dealing with brand extensions like the NBA. The National Basketball Association, also known as…