Category: Digital Marketing

  • Personalization in Marketing

    When something is geared towards you, you are more likely to pay attention. To maybe even feel seen or special, this is why personalization in digital marketing is so important. You want the individual you are targeting to feel targeted. This doesn’t mean you customize emails and ads for a singular person, there are other…

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  • Dove’s Infamous “Transformation”

    Dove does a lot. Dove as in the body wash/soap company, some people might question just how much marketing can you have for a huge well known company that mainly sells personal care products. It turns out that they can do quite a lot and it has backfired on them multiple times. However, we are…

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  • The Overlooked Customer Journey in Sports

    I feel that many that look into the world of sports think that the customer journey is simple. After all, you like a team or you happen to be in town when a team is playing and you go over to check it out, right? While many times that is the case, the customer journey…

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  • How Oreo Used Twitter to Take Advantage of The Moment

    Social media marketing, while many believe it’s as simple as just posting; it actually has a strategy behind it. There have been many times when social media posts and campaigns have backfired, as companies don’t think the post through. However, there are many others who have found great success. It requires impromptu thinking so that…

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  • Three Tips When Interviewing a Professional 

    Interview with Cassandra Behar, Director of Marketing for the Miami HEAT Three Tips When Interviewing a Professional  Interviewing a high up professional could be nerve wrecking to say the least, especially when they work for a company you one day hope to work for. Couple weeks back I had the amazing opportunity to interview the…

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  • AIR: The Power of Brand Personality

    In early April the movie Air premiered, and while the movie lacked marketing the story focuses on a vital aspect of marketing brand personality. The film tells the story of the birth of Air Jordan, and how Nike, while on the verge of losing their basketball department due to lack of profit and market share,…

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  • The Force of Biases in Professional Basketball

    We all have cognitive biases, it’s practically human nature for us to meet someone and have preconceived notions yet quite often we don’t realize we have these biases. The reason why these biases are so important is that while they can work in our favor, this is not always the case. There are more times…

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  • Neuromarketing: Are We Being Manipulated?

    Do you ever find yourself making irrational purchases? Well, it may not be your fault. Marketers know that the key to getting you to buy doesn’t involve the rational side of your brain and focuses on the primal brain. Which consists of two layers middle brain, which has to do with emotions and feelings. Along…

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  • How to Avoid a Disastrous Co-Branding Campaign

    There have been many failed co-branding moments in the past, one could look past them and just view them as bad marketing but it could go beyond that. Let’s take a look at Target and Neiman Marcus, now what do these two brands have in common? That’s a good question not much, but more importantly…

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  • Avoid a Downfall and Focus on Customer Mindset

    Ticketmaster is currently being accused of being a monopoly. This is a result of them, time and time again letting down their customers while also having bought out their competitors. They have failed when it comes to customer mindset. The public is looking for a way never to use Ticketmaster again; they want an alternative.…

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