Category: Digital Marketing
Neuromarketing: Are We Being Manipulated?
Do you ever find yourself making irrational purchases? Well, it may not be your fault. Marketers know that the key to getting you to buy doesn’t involve the rational side of your brain and focuses on the primal brain. Which consists of two layers middle brain, which has to do with emotions and feelings. Along […]
How to Avoid a Disastrous Co-Branding Campaign
There have been many failed co-branding moments in the past, one could look past them and just view them as bad marketing but it could go beyond that. Let’s take a look at Target and Neiman Marcus, now what do these two brands have in common? That’s a good question not much, but more importantly […]
Avoid a Downfall and Focus on Customer Mindset
Ticketmaster is currently being accused of being a monopoly. This is a result of them, time and time again letting down their customers while also having bought out their competitors. They have failed when it comes to customer mindset. The public is looking for a way never to use Ticketmaster again; they want an alternative. […]
The Unique Brand Identity: You’re Not You When You Copy
What do you want your brand to be known for? Brand identity is elements of your brand that consumers can identify your brand from. Think of any major brand and you could typically associate them with some kind of element. Nike’s swoosh, Apple’s bitten apple. Brand identity can help give value to your products; when […]
Finding Your Target Audience
Do you know your target audience? Knowing your audience is a must as it helps in figuring out where to market and what your tactics will be. If you answered no, creating a buyer persona would be beneficial. A buyer persona is essentially your ideal customer; while creating this persona you list what their day-to-day […]
How to Successfully Communicate Through Short-Form Videos
Communication is the key to most things in life. When someone doesn’t know how to properly communicate relationships can fall apart, and arguments can arise out of misinformation. So why wouldn’t it be a key component of marketing? The thing with marketing is we get to be a little sneaky with communicating, and if done […]
The Importance of Building a Brand Relationship
There are many steps to having a successful business of any kind. One step is building a relationship, there are multiple kinds, but we will be focusing on brand relationships. A brand relationship is how consumers think and feel about a particular brand. While it’s good to have people know your product, it’s even more […]
The Dangers to Going Viral
Some companies hold onto the hope of having the content they put out go viral and then ¡BAM! That’s the breakthrough, now they are going to sell out and get that attention they so deserve, right? It could happen, however, it’s not always the case; in fact, there are dangers to going viral. You see, […]