Category: Digital Marketing

  • The Unique Brand Identity: You’re Not You When You Copy

    What do you want your brand to be known for? Brand identity is elements of your brand that consumers can identify your brand from. Think of any major brand and you could typically associate them with some kind of element. Nike’s swoosh, Apple’s bitten apple. Brand identity can help give value to your products; when…

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  • Finding Your Target Audience

    Do you know your target audience? Knowing your audience is a must as it helps in figuring out where to market and what your tactics will be. If you answered no, creating a buyer persona would be beneficial. A buyer persona is essentially your ideal customer; while creating this persona you list what their day-to-day…

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  • How to Successfully Communicate Through Short-Form Videos

    Communication is the key to most things in life. When someone doesn’t know how to properly communicate relationships can fall apart, and arguments can arise out of misinformation. So why wouldn’t it be a key component of marketing? The thing with marketing is we get to be a little sneaky with communicating, and if done…

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  • The Importance of Building a Brand Relationship

    There are many steps to having a successful business of any kind. One step is building a relationship, there are multiple kinds, but we will be focusing on brand relationships. A brand relationship is how consumers think and feel about a particular brand. While it’s good to have people know your product, it’s even more…

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  • The Dangers to Going Viral

    Some companies hold onto the hope of having the content they put out go viral and then ¡BAM! That’s the breakthrough, now they are going to sell out and get that attention they so deserve, right? It could happen, however, it’s not always the case; in fact, there are dangers to going viral. You see,…

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