There are many steps to having a successful business of any kind. One step is building a relationship, there are multiple kinds, but we will be focusing on brand relationships. A brand relationship is how consumers think and feel about a particular brand.

While it’s good to have people know your product, it’s even more important to have them know your brand name. This way when they are searching for that product they want when they see your brand name, they know to buy it instead of a random one they may see first. This also helps when they are looking for a product they may not have shopped for, if your brand happens to make this product and they’ve shopped your brand before and remember it, there is a higher chance they’ll buy your version of it.

Building your brand could be as simple as having a logo that stands out. However, just having a logo that stands out isn’t enough anymore. Product quality, asking for feedback from customers, and working on that also helps build this relationship. Other ways would be building a customer loyalty program, not only are you building a relationship, but also you could offer incentives motivating previous customers to return. In addition, while it’s only recommended you do this with things you actually care about, taking a stand on social issues can also help. An example would be climate change you can take a stand on social media or through your website; however, you need to make sure your brand represents that because you can’t say you stand for it and then release products that are non-eco-friendly which ruins trust.

Building this relationship is important, in the same ways that any other relationship works. Individuals are more likely to trust someone or in this case, something they know then a complete stranger, something unknown. By building a brand relationship, you are giving individuals the chance to know you, see what you’re like, and come back in the future.